MAKE SENSE OF IMAGERY

Understand how consumers are engaging with your brand or category & improve targeting - using Netra Visual Intelligence solution

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THE OPPORTUNITY

Consumers post over 3.5 billion photos on social networks every day, and businesses are creating more visual content than ever.  Each image posted (or engaged with) provides insights & clues into the consumer psyche - beyond what is self-reported in a profile or captioned in the photo like:

  • Are they single / married, and do they have children or dog / cat?
  • What activities are they active in (sports, fashion, food, politics, soccer, beach)?
  • What brands do they use in their day-to-day life - and are they happy or dissatisfied with them?

NETRA’S MISSION

Netra's mission is to help make sense of the firehose of imagery, by adding structure to unstructured photos & videos. Netra's Visual Intelligence helps enterprise:

  • Better understand consumer intent & preference
  • More efficiently identify relevant brand influencers
  • Improve targeting - based on image activity (posted & engaged with).

Most of this valuable insight has been lost in the constant deluge of imagery - before Netra.

VISUAL INTELLIGENCE

Netra's Visual Intelligence enriches imagery by adding image intelligence across the following areas:

Netra detects thousands of logos at best-in-class accuracy*

Trained on over five-thousand objects and scenes, with built-in categorization hierarchy

Face detection and Age/Gender/Ethnicity (beta) classification

CUSTOMERS

  • Brands/Enterprise
  • Advertising/Market Research firms
  • Social/Listening Platforms
  • Social Advocacy Networks
  • Digital Asset Managers

USE CASES

  • Brand/Sentiment Tracking
  • Competitive Intelligence
  • Influencer Identification / Activation
  • Image Management/Recommendation
  • Crisis Management/Viral Amplification
  • Audience Segmentation/Social Targeting

Contact Netra to see if your brand is covered - Netra also offers custom training on sub-brands as well as product SKUs in certain cases.

*Based on internal test vs publicly available API service providers in Dec 2016/Jan 2017, Netra was 106%/190% more accurate than its competitors.

How it Works

  • Automatically identifies interesting parts of imagery (even in crowded scenes) to search against AI / Deep Learning training sets. For example, in a picture of a soda bottle on a beach… our solution might pick up these parts of the image: the soda brand, the bottle, people on the beach, and parts of the scene.

    • Coverage:  Netra detects thousands of Brands/Logos, over 5000 Objects/Scenes/Context, and Faces with Age/Gender/Sentiment and Ethnicity detection. Contact Netra to determine if your Brand is currently monitored - or to request specific Brand logos to be trained.
    • Training:  Netra uses a combination of synthetic and real-world imagery to rapidly train new models. Today, Netra allows you to find and track thousands of Brands within imagery, and is expanding coverage by adding 300 new Brands every two weeks.
    • Custom: Netra allows you to create custom models for Product / SKU level classification.
  • All this metadata is only useful if you can find it! Our proprietary solution creates an inverted index, where we pre-cluster images based on visually-similar characteristics, to speed and make search results more relevant.

LET'S GET STARTED

Netra’s solution easily integrates into your existing processes – upload photos & videos through:

NETRA ONLINE DASHBOARD

(BRANDS, AGENCIES & MARKET RESEARCH FIRMS)

API KEY

(ENTERPRISE SOFTWARE CUSTOMERS)

Netra is already detecting thousands of the biggest global brands, including many of your existing clients.

Enable Netra's Visual Intelligence today to help you get smarter / activate faster / target better / sell more.

NETRA IN THE NEWS

SUPPORTED AND TRUSTED BY

MEET THE TEAM

Richard Lee

CEO

Richard has over 20 years experience in Retail & Consumer Products. He has always been passionate about leveraging technology to improve the Retail shopping experience, and worked with Shashi at the MIT Auto ID Center. Previously, Richard was VP Marketing & Strategic Partnerships at Shaser Bioscience (majority acquired by NYSE: SPB in 2012). Before that, he was at P&G, leading retail and marketing innovation projects, and working in key business and brand management for the Gillette business. Richard earned his MBA from MIT Sloan and BS from Boston University.

Shashi Kant

CTO

Shashi earned his Master’s in Engineering & Management from MIT and MIT Sloan School of Management. His research in Semantic Intelligence at the MIT Computer Science & Artificial Intelligence Laboratory (under the tutelage of Sir Tim Berners-Lee) was the genesis of Netra's technology. Shashi’s career has spanned Schlumberger, Absolute Software, NASA-Ames and “big data” consulting with multiple Fortune-100 companies. He holds a Bachelor’s in Engineering and was an ASP Fellow at MIT.

Yann Henon

Machine Vision Scientist

Marcus Widell

Senior Product Manager

Ram Oruganti

Deep Learning Scientist

Pietro Coelho

Fullstack Developer

Dominic Cabral

Fullstack Developer

Sorin Otescu

Senior Software Developer

Jenna Czeck

DevOps Intern

You!

CONTACT US

OFFICE

50 Milk St. 17th floor, Boston MA 02109

EMAIL

press@netra.io

sales@netra.io